Targeted Ads for a Dietary-Supplement Store

A situation much like the yoga case: the client came to me after working with underqualified media buyers.

Audit Findings

1. No video tests — creatives were static only.

2. Static ads not resized for feed vs. Stories.

3. Poor-performing campaigns left running with no oversight.

4. No calls to action on the creatives.

5. Offers unclear to the target audience.

6. Interest targeting not refined.

Results After Corrections
By fixing these baseline errors, we lowered cost per lead by 27 %.

Remaining Challenge
Weak Direct-message follow-up and an undefined business strategy meant many qualified leads were never handled, which ultimately dragged down ROAS.