This project challenged me to find creative solutions in difficult circumstances.
When your hoodies cost more than the competition yet feature anime designs—and your core audience has limited purchasing power—you need to think differently.
Month 1
I produced eye-catching creatives geared to anime fans, using well-known characters. Cost per lead came in at roughly $3–4, which was above our target.
Month 2
We refreshed the visuals and shifted to a new audience segment. Sales began arriving at an attractive cost, and the owner was pleased with the results.
