Starting Point
Existing campaigns were run sporadically by a previous media buyer.
Needed a reliable funnel to monetize a niche yoga audience.
Phase 1 — Audit & Quick Wins
Conducted a full audit of past campaigns and defined two high-value audience segments.
Built an Instagram Direct chatbot that delivers a free yoga guide in exchange for a follow and nurtures users toward the flagship course.
Result: ≈ 510 leads/subscribers at an average $0.80 CPA—but training sales were still minimal.
Phase 2 — Bringing in a Growth Marketer
Recommended adding a dedicated marketer to refine positioning and offers.
Together we selected priority geos:
High-income markets: Spain, Germany, Italy (major coastal or metro areas).
Mid-income markets: Bulgaria, Istanbul, Lithuania, Latvia (top cities, coastal regions).
Produced fresh creatives, revamped the funnel, and relaunched campaigns.
Current Impact
Substantial growth of the Instagram chatbot list and an active Telegram community.
Tripwire offer now covers traffic costs, turning the funnel cash-flow positive.
Campaigns remain in scale-up mode with ongoing optimization.