Client: An Instagram-based women’s shoe and apparel shop with in-house production
Primary goal: Drive sales through Instagram Direct and increase follower count
What We Did
Launched remarketing campaigns to users who had engaged with the profile
Rolled out Advantage+ campaigns seeded with customer data
Continuously tested various footwear and clothing styles along with multiple audience segments
Increased the advertising budget to support scaling
Results
Monthly ad spend expanded from $3,000 to $8,000
Average cost per direct-message lead stayed under $2
Instagram follower base grew to 316 k
