Client: An online foreign-language school operating in Poland
Goal: Generate sign-ups for a free trial lesson at a cost of no more than $6 per lead
What We Did
Launched separate ad campaigns for adults and for children
Ran a dedicated campaign aimed at Ukrainians living in Poland
Performed A/B tests on multiple landing pages
Deployed a look-alike-audience campaign to scale reach
Result
The cost of acquiring a new lead dropped to €5.3, fully meeting the client’s target.
