Sv Tatuazh — Permanent Make Up
Permanent Make Up Salon — full-funnel Meta Ads
Comprehensive Meta Ads system for a permanent make-up business — 64 campaigns covering brows, lips, areola pigmentation. Deep competitor audit, chatbot automation and end-to-end attribution analytics.
64 campaigns · 2.4M impressions · 206K reached- Рік
- 2024
- Тривалість
- Ongoing (since 2021)
- Галузь
- Beauty — permanent cosmetics
- Країна
- Worldwide
- Послуги
- Meta Ads, Chatbot Automation, Analytics
Результати
-
64
Active campaigns
-
2.4M
Total ad impressions
-
206,691
Unique people reached
-
$0.06
Cost per link click (best campaign)
Project overview
A permanent-make-up salon group running for several years with a steady but unscaled paid-ads programme. The brief was to professionalise the entire performance-marketing stack: from competitor analysis through to chatbot-driven booking automation.
What we did
- Deep competitor analysis across the salon’s regional market
- Audited and rebuilt all targeting layers around verified custom audiences
- Implemented Manychat-style automated booking via Instagram Direct
- Connected web analytics to ad-account data for full-funnel attribution
- Structured the account into 64 campaigns by procedure (brows / lips / areola / training)
The result
A stable, fully-attributed paid-ads engine running at scale: 2.4M impressions, 206K unique reach, $0.06 CPC on the strongest campaigns. The salon’s booking pipeline now runs on autopilot through Direct.
Технологічний стек
- Meta Ads Manager
- Manychat / chatbots
- Pixel + CAPI
- Custom audiences
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