Online Clothing Store
Online Clothing Store — Meta Ads with 6.11× ROAS
Optimised Meta Ads campaigns for an online clothing brand. Scaled to 818 purchases on $2,859 ad spend with an average return-on-ad-spend of 6.11× across multiple ad sets.
ROAS 6.11× · 818 purchases · $2,859 spent- Год
- 2025
- Длительность
- Ongoing
- Отрасль
- E-commerce — fashion
- Страна
- Worldwide
- Услуги
- Meta Ads, Performance Marketing
Результаты
-
6.11×
Average purchase ROAS
+511% -
818
Total purchases
-
$3.50
Cost per purchase
-
10.64×
Top ad set ROAS
Project overview
A direct-to-consumer fashion brand needed help scaling Meta purchases without the cost-per-purchase climbing. The starting position: workable creatives, but no clear winner ad sets and no structured testing pipeline.
What we did
- Restructured campaign architecture into purchase-optimised CBO with budget-tier audiences
- Built a creative-testing matrix (still / video / carousel × cold / warm / retargeting)
- Implemented Pixel + Conversions API for accurate attribution
- A/B tested over 30 creative variants across two months
- Scaled winners daily, killed losers within 48 hours
The result
818 purchases at $3.50 cost per purchase, $2,859 total spend, average ROAS 6.11×. Top-performing ad sets delivered 8.88×, 10.64× and 5.98× — the campaign was profitable from week two and continues to scale.
Технологический стек
- Meta Ads Manager
- Pixel + CAPI
- Catalogue feed
- A/B creatives
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