STO Tepla
STO Tepla — heat pumps & solar panels at industrial scale
Multi-platform Meta and Instagram Ads system for a heat-pump and solar-panel installation company. High-budget campaign architecture reaching 11.8 million people with end-to-end attribution.
11.8M reached · $318K total spend · 2.9M link clicks- Год
- 2024
- Длительность
- Ongoing (12+ months)
- Отрасль
- Renewable energy — HVAC
- Страна
- Worldwide
- Услуги
- Facebook Ads, Instagram Ads, Analytics Integration
Результаты
-
11.8M
People reached
-
220.4M
Total impressions
-
2.93M
Link clicks
-
$0.07
Average cost per click
Project overview
STO Tepla installs high-ticket renewable-energy systems — heat pumps and solar panels for residential and small commercial buildings. At this price point, Meta Ads has to compete with direct B2B sales and trade-show activation. The brief: build paid-media into a primary lead engine that the sales team can rely on through weather-dependent demand cycles.
What we did
- Comprehensive competitor analysis across regional installer market
- Multi-pixel implementation across the brand’s installer-locator landing pages
- Connected Meta Ads to website analytics for full-funnel attribution
- Built creative pipeline showing real installations (homeowner permission obtained)
- Layered seasonal-demand bidding strategy (winter spike, spring lull, summer pre-purchase)
The result
A consistently-running paid-media operation: 11.8M unique people reached, 220M impressions, $0.07 average CPC on $318K total spend. Lead attribution stabilised so the client could plan installer hiring against expected lead flow.
Технологический стек
- Meta Ads Manager
- Instagram Direct automation
- Site analytics integration
- Multi-pixel tracking
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