Yoga Blog Expert
Yoga Blog Expert — Meta Ads funnel for online courses
Built a reliable Meta Ads funnel for an expert yoga blogger monetising a niche audience through online courses. Replaced sporadic media-buyer activity with a structured course-promotion engine.
Predictable course-sales funnel- Год
- 2024
- Длительность
- 4 months
- Отрасль
- Wellness — online courses
- Страна
- Worldwide
- Услуги
- Meta Ads, Funnel Strategy
Результаты
-
$1,874
Total ad spend monitored
-
4.53%
Average click-through rate
-
$0.21
Cost per click (all)
-
12
Ad sets tested
Project overview
A yoga expert with strong organic content needed to monetise her audience through paid online courses. Previous campaigns were sporadic, run by media buyers who came and went. The brief: build a funnel the client could trust to turn ad spend into course sales without constant babysitting.
What we did
- Audited previous campaign data and identified the highest-CTR creative formats
- Built a three-stage funnel: cold traffic → free webinar → paid course
- Created video-first creative pipeline showcasing the expert’s signature poses
- Tested geo-targeting variants (EU traffic vs broad)
- Set up daily reporting dashboard so the client could see results without DM-ing me
The result
A reliable, profitable Meta Ads funnel running across 12+ ad sets with 4.53% average CTR and $0.21 CPC. Course sales went from sporadic to predictable monthly revenue.
Технологический стек
- Meta Ads Manager
- Video creatives
- Course landing page
- Email nurture
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