Anime Hoodie Store
Anime Hoodie Store — Instagram-first creative testing
Targeted ads for a premium-priced anime hoodie e-commerce store. Creative-led approach using character-specific drops (Aki, Makima, Tishki) to compete against lower-priced mass-market alternatives.
17 character-specific ad sets- Год
- 2024
- Длительность
- 5 months
- Отрасль
- E-commerce — anime apparel
- Страна
- Worldwide
- Услуги
- Meta Ads, Instagram Ads, Creative Strategy
Результаты
-
75,317
Total accounts reached
-
3.40%
Average CTR (all)
-
$2.33
Average CPM
-
$419.01
Test budget across 17 ad sets
Project overview
A premium anime apparel brand priced significantly above commodity hoodies on Aliexpress. The challenge: sell quality at full price to a fan-driven audience that knows where the cheap alternatives live. Creative had to do the heavy lifting.
What we did
- Built character-by-character ad sets (Aki, Makima, Tishki, Чёрный Brother) — each fan group is its own audience
- Layered fan-page interest targeting with lookalikes from purchase data
- Created Instagram Shopping integration so users could buy without leaving the app
- A/B tested static product photos vs UGC video unboxings — UGC won every time
- Maintained a creative refresh cycle aligned with anime release calendar
The result
17 active ad sets reaching 75,317 unique fans at 3.40% CTR. The brand established creative cadence aligned with new anime drops, turning fan releases into sales spikes.
Технологический стек
- Meta Ads Manager
- Character-drop creatives
- UGC videos
- Instagram Shopping
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