Scroll down
Start a project
Back to cases

Anime Hoodie Store

Anime Hoodie Store — Instagram-first creative testing

Targeted ads for a premium-priced anime hoodie e-commerce store. Creative-led approach using character-specific drops (Aki, Makima, Tishki) to compete against lower-priced mass-market alternatives.

17 character-specific ad sets
Year
2024
Duration
5 months
Industry
E-commerce — anime apparel
Country
Worldwide
Services
Meta Ads, Instagram Ads, Creative Strategy
Anime Hoodie Store — full-page website screenshot

The results

  • 75,317

    Total accounts reached

  • 3.40%

    Average CTR (all)

  • $2.33

    Average CPM

  • $419.01

    Test budget across 17 ad sets

Project overview

A premium anime apparel brand priced significantly above commodity hoodies on Aliexpress. The challenge: sell quality at full price to a fan-driven audience that knows where the cheap alternatives live. Creative had to do the heavy lifting.

What we did

  • Built character-by-character ad sets (Aki, Makima, Tishki, Чёрный Brother) — each fan group is its own audience
  • Layered fan-page interest targeting with lookalikes from purchase data
  • Created Instagram Shopping integration so users could buy without leaving the app
  • A/B tested static product photos vs UGC video unboxings — UGC won every time
  • Maintained a creative refresh cycle aligned with anime release calendar

The result

17 active ad sets reaching 75,317 unique fans at 3.40% CTR. The brand established creative cadence aligned with new anime drops, turning fan releases into sales spikes.

Tech stack

  • Meta Ads Manager
  • Character-drop creatives
  • UGC videos
  • Instagram Shopping

Similar work

Ready for results like these?

Tell us about your project — we'll come back with scope, timeline and a fixed price within 4 hours.

Start a project