Professional advertising setup with Alexey Kachan Agency
We will help you create effective advertising. We will select the right keywords, set up targeting, control the budget, and regularly analyze the results.
Our competencies
How to start cooperation with us
We're ready to take a close look at your current advertising campaigns! During the diagnostics, we analyze critical aspects to answer a simple question - how much we can reduce the cost per result in your project.
Let's review your project together - leave us your application right now!
During our first online conversation, we'll go over the details, discuss your goals, and take into account all the specifics of your project.
After receiving all the necessary data, we will organize a meeting with the head of the PPC department to discuss the strategic vision.
We will prepare a proposal for you that clearly describes the strategy for a three-month period.
We are preparing for tests, optimization, and expansion of your project - together we will succeed!"
What types advertising we offer
Google Ads
Search advertising
These are text ads that are displayed to users when they search for your product or service on Google. These ads are aimed at those who are already interested in your product and make it easier for users to navigate to your website.
Contextual media network (CMN)
A CMN campaign is used in the form of banners on various websites, initiating visitors to go to the site and use services or purchase goods. This campaign is distributed to different audiences that are relevant to the business or have already participated in the campaign (remarketing), or to visitors from other sites, such as competitors.
Opening
These carousel ads appear in the YouTube feed, the Social Networks and Promotions sections of Gmail, and the Google News feed. They are ideal for cold audiences that are not actively looking for a specific product but are willing to try something new, which helps to attract new customers. The algorithm focuses on user actions on YouTube, Play Market, the contextual media network, and other services.
Trade campaign
This campaign displays ads in the form of images with basic information about the product: photo, name, price. The main advantage is that the customer immediately sees the product, its price, and understands whether they need it or not. This allows you to save your budget if the product does not meet customer expectations. In addition, the user can see several of your product ads and text ads if they match their query. Such a campaign is ideal for advertising an online store, as the system automatically determines which queries to show ads for, based not on keywords but on the attributes of the products in the feed.
A smart campaign
It's an automated campaign that manages ads in Google Ads. The system independently determines the type of ad, audience, and cost per click. You only need to provide the necessary information, and the system will select different options that are suitable for different advertising platforms. The goal of this campaign is to expand the reach of interested users. It is important to keep in mind that during testing, it is not recommended to change the daily budget frequently and you cannot influence the content and design of ads manually. Moreover, it is not recommended to launch Smart Campaigns immediately after the start of an advertising campaign.
Local campaign
This campaign is most suitable for offline businesses such as cafes, shops, repair shops, etc. Such ads are shown to users who are looking for a product in a specific location or are in it. This is displayed on Google maps. With the help of a local campaign, you can increase offline sales at your outlets and advertise
Targeted advertising
Targeted advertising on Facebook
Targeted advertising on Facebook Facebook provides a huge opportunity for precise targeting, allowing you to customize your ads to attract those who best match your target audience, instead of advertising in general.
Targeted advertising on Instagram
Ads will be displayed in the feed and stories, from which users will be able to go directly to your Instagram profile, direct mail, or your website. If your goal is to attract potential customers to your account, the best option is to order targeting in combination with the SMM service. A well-configured Instagram account isn't a direct sales tool by itself, but it can significantly increase audience loyalty, making it easier to convert followers into customers.
Targeted advertising on LinkedIn
Advertising on LinkedIn is important for different types of companies and proves to be beneficial. Its effectiveness is determined by the clarity of the target audience (TA) definition. However, thanks to LinkedIn Ads' advanced targeting capabilities, this advertising platform can achieve high conversion rates. It is able to find customers even in narrow and specialized niches. Advertising on LinkedIn can also be used to find business partners and talented employees, improve brand reputation, and other purposes.