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— Journal

Working notes on web, SEO, and growth.

Short essays on what I'm seeing in client audits — performance, multilingual SEO, paid-media strategy. No fluff, no buzzwords, no recycled hot takes.

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6 min read

Core Web Vitals in 2026: what actually moves rankings

INP replaced FID and changed everything. Here is what to optimize first if you have one engineering day, written from 60+ live audits.

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