— Marketing cases
Ad campaigns with real numbers and a clear method.
These case studies show how I personally worked with strategy, campaign structure, conversion tracking, creatives, budget and optimization. Each result names the period, the platform, the conversion type and the available context.
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24 leads / 30 days Auto repair shop (NDA) Car Repair — service-split Meta Ads for an auto shop
Meta lead campaigns for an auto repair shop, split by service line: AC repair pushed in summer heat at $23.16 per lead, brake service running evergreen. 24 website leads in 30 days.
- Meta Ads
- Lead Generation
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524 chats at $3.12 Cosmetology clinic (NDA) Cosmetology Clinic — 524 Instagram consultations at $3.12
A DM-first Meta funnel for a cosmetology clinic: ads optimized for started conversations, eight creatives in constant rotation, best performer at $2.19 per consultation chat. 524 conversations in 30 days.
- Meta Ads
- Instagram Ads
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382 conversions / 30 days DNA Testing Lab (NDA) DNA Testing Lab — 382 Google Ads conversions a month
Search campaigns for a DNA testing laboratory, split by demand type: a volume campaign converting at $1.38 and a high-intent legal-testing campaign converting every fourth click. 382 conversions in 30 days.
- Google Ads
- Search Campaigns
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121 leads at $7.50 Homes Appliance Repair Homes Appliance Repair — 121 leads a month at $7.50
Google Ads for a local appliance-repair company: 121 conversions in 30 days at $7.50 each from a $908 budget. An 11.7% click-to-lead rate in one of the most competitive local-service niches.
- Google Ads
- Local Lead Generation
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70 leads at $14.94 Premium Event Production Rental Premium Event Production Rental — 70 qualified leads a month
Google Ads for a premium event-production rental company: staging, sound and lighting for corporate events and weddings. 70 conversions in 30 days at $14.94 with a 16.9% click-to-lead rate.
- Google Ads
- Search Campaigns
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$26.34 per lead Real-estate agent (NDA) Realtor — Meta lead generation under real-estate benchmarks
Website-lead campaign on Meta for a real-estate agent: 24 leads in 30 days at $26.34 each, in a market where agent leads routinely trade at $40–80. Frequency held at 3.43 with 13.5K accounts reached.
- Meta Ads
- Lead Generation
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429K accounts reached Yacht charter company (NDA) Yacht Charter — 430K reach and 6,000 followers on Meta
Brand-building program for a yacht charter company: iterative follower-growth ads scaled from test to $6.4K, a dedicated reach campaign and an engagement test. 429,605 accounts reached, ~6,000 new subscribers.
- Meta Ads
- Instagram Ads
- Brand Awareness
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ROAS 6.11× · 818 purchases · $2,859 spent Online Clothing Store Online Clothing Store — Meta Ads with 6.11× ROAS
Optimised Meta Ads campaigns for an online clothing brand. Scaled to 818 purchases on $2,859 ad spend with an average return-on-ad-spend of 6.11× across multiple ad sets.
- Meta Ads
- Performance Marketing
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Average ROAS 5× · peak 9× after optimisation E-commerce client (NDA) Purchase-Optimised Facebook Ads — peak ROAS 9×
Multi-campaign Facebook Ads optimisation across a portfolio of e-commerce ad sets. Average ROAS scaled to 5×, with top-performing campaigns reaching nearly 9× after iterative creative and audience optimisation.
- Facebook Ads
- Conversion Optimisation
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€5.29 cost per qualified lead Online Language School (Poland) Online Language School Poland — Meta Ads at €5.29 CPL
Meta lead-generation campaigns for an online language school based in Poland. Generates qualified sign-ups for free trial lessons at a stable cost per lead well below industry benchmark.
- Meta Ads
- Lead Generation
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ROAS 5.10× from a single test ad set Dietary Supplements Store Dietary Supplements Store — Meta Ads relaunch
Took over Meta Ads for a dietary-supplement e-commerce store after underqualified previous media buyers had drained budget without results. Audit-led rebuild delivered ROAS 5.10× from a single optimised ad set.
- Meta Ads
- Account Audit
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Predictable course-sales funnel Yoga Blog Expert Yoga Blog Expert — Meta Ads funnel for online courses
Built a reliable Meta Ads funnel for an expert yoga blogger monetising a niche audience through online courses. Replaced sporadic media-buyer activity with a structured course-promotion engine.
- Meta Ads
- Funnel Strategy
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$1.42 cost per FB lead at scale Educational Product (Design Software Training) Design Software Training — lead generation at $1.42 CPL
Meta lead-generation campaigns for an educational product targeting users of design and 3D-modelling software. Sales managers nurture qualified leads through onboarding into paid training courses.
- Meta Ads
- Lead Generation
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17 character-specific ad sets Anime Hoodie Store Anime Hoodie Store — Instagram-first creative testing
Targeted ads for a premium-priced anime hoodie e-commerce store. Creative-led approach using character-specific drops (Aki, Makima, Tishki) to compete against lower-priced mass-market alternatives.
- Meta Ads
- Instagram Ads
- Creative Strategy
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$2.40 cost per qualified lead Training Center Training Center — lead-generation campaigns at $2.40 CPL
Lead-generation Meta Ads for a specialised education provider. Cost-per-contact tracked through CRM end-to-end, with the lowest-cost ad sets delivering qualified leads at $2.40 each.
- Meta Ads
- Lead Generation
- CRM Integration
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64 campaigns · 2.4M impressions · 206K reached Sv Tatuazh — Permanent Make Up Permanent Make Up Salon — full-funnel Meta Ads
Comprehensive Meta Ads system for a permanent make-up business — 64 campaigns covering brows, lips, areola pigmentation. Deep competitor audit, chatbot automation and end-to-end attribution analytics.
- Meta Ads
- Chatbot Automation
- Analytics
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11.8M reached · $318K total spend · 2.9M link clicks STO Tepla STO Tepla — heat pumps & solar panels at industrial scale
Multi-platform Meta and Instagram Ads system for a heat-pump and solar-panel installation company. High-budget campaign architecture reaching 11.8 million people with end-to-end attribution.
- Facebook Ads
- Instagram Ads
- Analytics Integration
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Instagram-only sales funnel · 102K results Women's Footwear Brand Women's Footwear Brand — Instagram Direct sales engine
Targeted Instagram Ads for a women's footwear brand selling through Direct messages with no e-commerce site. Driving traffic, follower growth and direct-message conversions through seasonal collection drops.
- Instagram Ads
- Direct-message Funnel