Targeted Ads for an Expert Yoga Blog
Starting Point Existing campaigns were run sporadically by a previous media buyer. Needed a reliable funnel to monetize a niche
DetailHere, we present our approach to digital marketing, promotional strategies, and innovative solutions for strengthening your online presence.

Starting Point Existing campaigns were run sporadically by a previous media buyer. Needed a reliable funnel to monetize a niche
DetailA situation much like the yoga case: the client came to me after working with underqualified media buyers. Audit Findings
DetailThis project challenged me to find creative solutions in difficult circumstances. When your hoodies cost more than the competition yet
DetailObjective: Boost salesKPI: ROAS ≥ 350 % Results Achieved ROAS: 611 % Purchases: 818 Ad spend: $2,859 Key Initiatives Set
DetailGoal: Lead generation Price shown: Cost per contact that enters the CRM and is processed by the sales team
DetailObjective: Generate qualified leads Niche: Training courses for design- and modeling-software users Process: All leads are nurtured by sales managers;
DetailWe configured Facebook ad sets optimized for purchases. Average ROAS: 5× Peak ROAS after optimization: nearly 9×—that’s $9 in revenue
DetailConducted a full competitor and ad-landscape analysis Optimized the brand’s Page and Business Manager setup Built a chatbot for automated
DetailConducted a full competitor and ad-landscape analysis Optimized the brand’s Facebook Page and Business Manager setup Integrated advanced website analytics
DetailClient: An Instagram-based women’s shoe and apparel shop with in-house productionPrimary goal: Drive sales through Instagram Direct and increase follower
DetailClient: An online foreign-language school operating in PolandGoal: Generate sign-ups for a free trial lesson at a cost of no
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