Online Language School (Poland)
Online Language School Poland — Meta Ads at €5.29 CPL
Meta lead-generation campaigns for an online language school based in Poland. Generates qualified sign-ups for free trial lessons at a stable cost per lead well below industry benchmark.
€5.29 cost per qualified lead- Year
- 2024
- Duration
- Ongoing
- Industry
- Education — online language learning
- Country
- Poland
- Services
- Meta Ads, Lead Generation
The results
-
€5.29
Average cost per lead
-
126
Total website leads
-
82,779
Unique people reached
-
€666
Test campaign budget
Project overview
An online language school in Poland needed Meta Ads to drive sign-ups for free trial lessons — the top of their funnel. The brief: keep CPL low enough that trial-to-paid conversion (~25%) keeps customer acquisition cost profitable.
What we did
- Localised creative production in Polish with native-speaker copy review
- Built lead forms with intent-qualification questions (current level + learning goal)
- Layered audience targeting by education-interest groups + parent demographics
- A/B tested video vs static creative — video won on cost-per-lead (€5.15 vs €5.51)
- GDPR-compliant tracking setup with explicit consent flow
The result
The two strongest ad sets delivered 126 leads at €5.29 average cost-per-lead, on €666 spend across the test phase. The school’s trial-to-paid conversion held at 28%, making the per-customer CAC profitable in the first month.
Tech stack
- Meta Ads Manager
- Lead-form integration
- Polish-language creatives
- EU-compliant tracking
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