Cosmetology clinic (NDA)
Cosmetology Clinic — 524 Instagram consultations at $3.12
A DM-first Meta funnel for a cosmetology clinic: ads optimized for started conversations, eight creatives in constant rotation, best performer at $2.19 per consultation chat. 524 conversations in 30 days.
524 chats at $3.12- Year
- 2026
- Duration
- Ongoing
- Industry
- Beauty — cosmetology
- Country
- International
- Services
- Meta Ads, Instagram Ads
The results
-
524
Consultation chats in 30 days
-
$2.19
Best cost per conversation
-
8
Creatives in rotation
-
$3.12
Blended cost per conversation
Project overview
In cosmetology, the sale doesn’t happen on a landing page — it happens in a conversation. Before booking a procedure, clients want to ask about their skin, their case, their price. So instead of forcing form-fills, the entire funnel was built around starting Instagram Direct conversations with the clinic’s administrator.
What we did
- Click-to-message campaigns optimized for started conversations — the metric that actually precedes a booked procedure
- Eight ad variants in structured rotation: procedure-specific creatives, before/after formats, offer-led hooks
- Ruthless creative lifecycle: winners scale, anything above target cost gets switched off — the account history shows exactly that discipline (best ads live, expensive ones off)
- 7-day click attribution so optimization runs on people who actually open a dialog, not accidental taps
The result — last 30 days
524 started consultations at a blended $3.12 per conversation. The best creative delivered 294 conversations at $2.19 — the whole top of the funnel for less than the price of a coffee per potential client. For a clinic where a single procedure books in the hundreds, the math compounds fast.
Tech stack
- Meta Ads Manager
- Click-to-message ads
- Instagram Direct
- Creative testing
Ready for results like these?
Tell us about your project — we'll come back with scope, timeline and a fixed price within 4 hours.
Start a project