Car Repair — service-split Meta Ads for an auto shop

Project overview

An auto repair shop where different services have completely different demand curves. AC repair explodes when summer hits; brake service is steady all year. Running them from one generic “car repair” campaign means the seasonal spike gets starved and the evergreen line gets overspent.

What we did

• Split the account into service-line ad groups — “AC” and “Brake Service” — each with its own creative, copy and budget
• Timed the AC push to the seasonal demand window, when a broken air conditioner turns from an annoyance into an emergency
• Website-conversion objective with 7-day click attribution — the shop counts booked inspections, not clicks
• Weekly review against Ads Manager recommendations, keeping both ad sets in active delivery

The result — last 30 days

The AC campaign delivered 21 leads at $23.16 each from 10,645 accounts reached — right in the seasonal window when each lead converts best. Brake service added 3 more leads at $35.00 as the evergreen baseline. 24 booked-inspection leads for roughly $590 in total spend — for a shop where a routine repair invoice starts in the hundreds.