How I work: payment, ownership and deadlines on one page

Every project starts with a conversation and a breakdown of the task. After it you get a written scope of work (SOW): what exactly will be done, what is not included, the stages with dates, the price and the number of revision rounds. Until that document is agreed, I don't send an invoice and I don't start work. Every payment is invoiced, and if your company needs a full contract in addition to the SOW, I draw up an individual one on request.

I write the estimate myself, because I'm the one who will do the work. It's a working calculation, not a salesperson's promise.

Why this split. I personally do every project, so there are only so many slots in the calendar: the deposit reserves yours and covers the first half of the work — research, structure, design. You pay the second half when the work is delivered and accepted. The risk is shared evenly: you never pay for something that doesn't exist yet, and I don't build a whole project without a commitment on your side.

• Every payment comes with an invoice; the deposit invoice is sent only after the SOW is agreed.
• The balance is due after you have seen the result and accepted it — not before.
• The price is fixed. If you change the scope, I estimate the change and agree it in writing before doing it. There are no surprises in the final invoice.
• Monthly services — ads, SEO, support — are billed month by month, with no long contracts.
• Invoices are in USD; you can pay by PayPal, Wise or Paysend.

I don't keep anything in my name so that you can't leave.

• The domain is registered in your registrar account. You own it; I get access to configure it.
• Hosting is set up in your name: your account, your invoice, your keys.
• Google Ads and Meta ad accounts are created under your business — your Business Manager, your payment profile. I work as a manager with access you can revoke at any moment. Campaign history, audiences and data stay with you.
• Analytics — GA4, Search Console, Google Business Profile — lives in your accounts.
• Code, design files and content are handed over on delivery; the repository and the admin panel are yours.

If we ever stop working together, there is nothing to migrate — it's already all yours.

Before I name a date, I break the project into stages and estimate each one against the same work I've done before. So the deadline in the SOW is a date I can keep. Most projects — about eight in ten — ship before it.

• Only things outside my control can move the date: content, approvals and revisions on your side, access to services. I show every such day openly, and the date moves by exactly that much, no more.
• If I'm the one who misses the deadline, you hear about it from me in advance, not on delivery day — and the balance isn't due until the work is done.

You don't have to take any of this on trust.

• References. Ask, and I'll put you in touch with a client from a similar project — you hear how the work went from them, not from me.
• Live sites. Every case study links to the working site, and the footer of most recent ones carries a "Website by Alexey Kachan Agency" link — the client's confirmation, published on their own domain.
• Google reviews. Reviews from clients on Google, each linking to the original.

Case studies → Reviews on Google ↗

Every project includes 14 days of free fixes after launch. After that, it's your choice: support from $79 a month, SEO, advertising. There's no lock-in — the site works without me.