Analytics (with consent)
Plausible Analytics or Microsoft Clarity. Used to understand which pages are most visited, which articles are read end-to-end, and where people get stuck. Anonymized — no IP storage, no fingerprinting. You can opt out from the cookie banner at any time. Lifetime: 12 months.
Marketing (with consent)
Loaded only on pages where we run experiments — usually a Meta Pixel or Google Ads conversion tag. Used to measure the effectiveness of ad campaigns we run for our own brand. Off by default. Lifetime: 13 months. You can opt out from the cookie banner at any time.