E-commerce client (NDA)
Purchase-Optimised Facebook Ads — peak ROAS 9×
Multi-campaign Facebook Ads optimisation across a portfolio of e-commerce ad sets. Average ROAS scaled to 5×, with top-performing campaigns reaching nearly 9× after iterative creative and audience optimisation.
Average ROAS 5× · peak 9× after optimisation- Year
- 2024
- Duration
- 6 months
- Industry
- E-commerce — multi-vertical
- Country
- Worldwide
- Services
- Facebook Ads, Conversion Optimisation
The results
-
5×
Average purchase ROAS
-
9×
Peak ROAS post-optimisation
+80% -
22
Active campaigns at scale
Project overview
The client managed a portfolio of 22 active Facebook campaigns with mixed results — some profitable, others bleeding budget. The brief: stop the bleeding, double down on winners and structure the account for repeatable scale.
What we did
- Audited every active campaign — paused 6 unprofitable ones, consolidated 4 fragmented ones
- Implemented systematic creative refresh cadence (every 14 days)
- Layered lookalike audiences seeded from top 5% purchase data
- A/B tested landing-page variants for the top three traffic-receiving campaigns
- Deployed automated rules for budget reallocation based on ROAS thresholds
The result
Across the portfolio, average purchase ROAS settled at 5×, with the top-performing campaign hitting 9× peak ROAS after creative-and-audience refresh. The optimisation framework was documented and handed off so the in-house team could maintain it.
Tech stack
- Meta Ads Manager
- Conversions API
- Dynamic creatives
- Lookalike audiences
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