Premium Event Production Rental — 70 qualified leads a month

Project overview

An event-production rental company in the premium segment — staging, professional sound, lighting rigs for corporate events, galas and weddings. The problem with this niche: “event rental” queries are flooded with people looking for $50 folding-chair rentals. The client’s average order is orders of magnitude higher, so every unqualified click is money burned.

What we did

• Built campaigns around production-intent queries — staging, AV production, event lighting rigs — and away from party-supply noise
• Aggressive negative-keyword lists to cut folding-chair, bounce-house and DIY party traffic before it costs a click
• Ad copy that pre-qualifies with premium signals: production-grade equipment, technical crew, corporate references
• Conversion tracking on quote-request forms and calls — optimization happens on qualified inquiries, not raw traffic

The result — last 30 days

70 qualified leads from a $1,050 budget — $14.94 per lead, with 414 clicks converting at 16.9%. One in six visitors requests a quote — evidence that the filtering happens in the auction and the ad copy, before the click is ever paid for. For a business whose average contract runs into thousands, a $15 qualified lead is a rounding error.