Women's Footwear Brand
Women's Footwear Brand — Instagram Direct sales engine
Targeted Instagram Ads for a women's footwear brand selling through Direct messages with no e-commerce site. Driving traffic, follower growth and direct-message conversions through seasonal collection drops.
Instagram-only sales funnel · 102K results- Year
- 2024
- Duration
- Ongoing
- Industry
- Fashion — in-house footwear
- Country
- Worldwide
- Services
- Instagram Ads, Direct-message Funnel
The results
-
102,174
Total ad results across 12 campaigns
-
2,129
Total link clicks
-
$0.16
Cost per link click (best campaign)
-
12
Campaigns running simultaneously
Project overview
A women’s footwear brand selling exclusively through Instagram Direct — no e-commerce site, no fulfilment platform, just photos and DMs. The brief was to scale Direct-driven sales without breaking what already worked: the personal seller-customer dialogue.
What we did
- Rebuilt ad-set structure around message-volume objectives (not site clicks)
- Created seasonal drop calendar tied to women’s holidays (8th March / Valentine’s / Mother’s Day)
- Story-format creative pipeline — 9:16 vertical lookbook shots
- Layered traffic + reach campaigns to feed organic follower growth
- Set up automated DM responses for off-hours inquiries
The result
12 campaigns running simultaneously delivering 102,174 total results, 2,129 link clicks at $0.16 CPC on the strongest campaign. The brand’s Direct conversion rate stayed above 18% throughout the engagement.
Tech stack
- Meta Ads Manager
- Instagram Direct automation
- Story-format creatives
- Seasonal drops
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