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Training Center

Training Center — lead-generation campaigns at $2.40 CPL

Lead-generation Meta Ads for a specialised education provider. Cost-per-contact tracked through CRM end-to-end, with the lowest-cost ad sets delivering qualified leads at $2.40 each.

$2.40 cost per qualified lead
Year
2024
Duration
Ongoing
Industry
Education — specialised training
Country
Worldwide
Services
Meta Ads, Lead Generation, CRM Integration
Training Center — full-page website screenshot

The results

  • $2.40

    Lowest cost per lead

    −45% vs starting CPL

  • $2.51

    Average cost per lead (active sets)

  • 326

    FB leads (top 9 ad sets)

  • 100%

    Leads tracked in CRM

Project overview

A specialised training centre needed a measurable lead-generation system — not just lead volume, but lead quality tracked through to revenue. The brief was a Meta Ads programme integrated with the in-house CRM so cost-per-actual-customer (not just cost-per-lead) could be optimised.

What we did

  • Set up Meta Lead Ads with native instant-form integration
  • Connected leads via Zapier webhook to the client’s CRM in real time
  • Tagged each lead with originating ad set, creative and audience
  • Reported cost-per-lead AND cost-per-CRM-qualified-lead weekly
  • Iteratively killed ad sets where qualification rate was below 30%

The result

The optimised structure delivered FB leads at $2.40-$2.59 cost-per-lead across 9 active ad sets. CRM-qualified rate stabilised at 60%+, making the unit economics work at scale.

Tech stack

  • Meta Lead Ads
  • CRM integration (Zapier)
  • Conversion API
  • Webhook automation

Similar work

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