Training Center
Training Center — lead-generation campaigns at $2.40 CPL
Lead-generation Meta Ads for a specialised education provider. Cost-per-contact tracked through CRM end-to-end, with the lowest-cost ad sets delivering qualified leads at $2.40 each.
$2.40 cost per qualified lead- Год
- 2024
- Длительность
- Ongoing
- Отрасль
- Education — specialised training
- Страна
- Worldwide
- Услуги
- Meta Ads, Lead Generation, CRM Integration
Результаты
-
$2.40
Lowest cost per lead
−45% vs starting CPL -
$2.51
Average cost per lead (active sets)
-
326
FB leads (top 9 ad sets)
-
100%
Leads tracked in CRM
Project overview
A specialised training centre needed a measurable lead-generation system — not just lead volume, but lead quality tracked through to revenue. The brief was a Meta Ads programme integrated with the in-house CRM so cost-per-actual-customer (not just cost-per-lead) could be optimised.
What we did
- Set up Meta Lead Ads with native instant-form integration
- Connected leads via Zapier webhook to the client’s CRM in real time
- Tagged each lead with originating ad set, creative and audience
- Reported cost-per-lead AND cost-per-CRM-qualified-lead weekly
- Iteratively killed ad sets where qualification rate was below 30%
The result
The optimised structure delivered FB leads at $2.40-$2.59 cost-per-lead across 9 active ad sets. CRM-qualified rate stabilised at 60%+, making the unit economics work at scale.
Технологический стек
- Meta Lead Ads
- CRM integration (Zapier)
- Conversion API
- Webhook automation
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