Yacht Charter — 430K reach and 6,000 followers on Meta

Project overview

Nobody impulse-buys a yacht charter from a single ad. The purchase cycle is long, visual and trust-driven — clients follow the brand, watch the boats, then book when the occasion comes. So the program was built the way this niche actually converts: audience first, bookings second.

What we did

• Iterative follower-growth creatives — version 2 beat version 1, earned the budget, and was scaled to $6.4K while version 3 kept testing in parallel
• A dedicated reach campaign for a defined audience segment: 208,962 accounts at $4.02 per thousand — brand on screen for the price of a postcard
• An engagement-objective test to compare cost per interaction against subscription ads before committing budget
• Video-led creatives showing the boats, the water and the experience — the product sells itself when it’s visible

The result

429,605 accounts reached and roughly 6,000 new subscribers across a $10K managed budget. The winning ad brought followers at $1.58 each and held that rate while scaling four-fold — the difference between a lucky test and a system. The account now owns an audience it can convert into charters every season, without paying for the same attention twice.