Educational Product (Design Software Training)
Design Software Training — lead generation at $1.42 CPL
Meta lead-generation campaigns for an educational product targeting users of design and 3D-modelling software. Sales managers nurture qualified leads through onboarding into paid training courses.
$1.42 cost per FB lead at scale- Year
- 2024
- Duration
- Ongoing
- Industry
- Education — software training
- Country
- Worldwide
- Services
- Meta Ads, Lead Generation
The results
-
$1.42
Cost per lead at scale
−40% vs starting CPL -
565
Top ad set lead volume
-
$803
Top ad set spend
-
11
Active ad sets
Project overview
A team selling specialised training courses for design / 3D-modelling software users (Photoshop, AutoCAD, 3ds Max etc) needed Meta lead-gen feeding their inside-sales reps. The challenge: keep CPL low enough that inside-sales unit economics work, while ensuring leads were intent-qualified, not curiosity-driven.
What we did
- Targeted by software-interest groups and tool-of-trade lookalikes
- Built lead-form sequences that filtered out tire-kickers (skill-level question + intent question)
- Provided sales reps with weekly creative-attribution reports
- Killed creative variants below the qualification threshold within 7 days
- Maintained 11 simultaneous ad sets for portfolio resilience
The result
Top-performing ad set delivered 565 leads at $1.42 cost-per-lead on $803 spend. Sales-rep close rate improved 24% after creative-attribution feedback loop was introduced.
Tech stack
- Meta Lead Ads
- Sales-team handover flow
- Conversion API
- Custom audiences
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