Dietary Supplements Store
Dietary Supplements Store — Meta Ads relaunch
Took over Meta Ads for a dietary-supplement e-commerce store after underqualified previous media buyers had drained budget without results. Audit-led rebuild delivered ROAS 5.10× from a single optimised ad set.
ROAS 5.10× from a single test ad set- Year
- 2024
- Duration
- 3 months
- Industry
- E-commerce — health & wellness
- Country
- Worldwide
- Services
- Meta Ads, Account Audit
The results
-
5.10×
Purchase ROAS
+410% -
72
Website purchases
-
$1.80
Cost per purchase
-
$129.56
Test ad spend
Project overview
The client had been through three media buyers in a year. Each had promised quick wins; each had left the account in worse shape. The brief: don’t promise anything until the audit is complete, then run a controlled test before scaling.
What we did
- 12-page audit of the existing account — pixel events, audience hygiene, creative archive, bid strategy
- Identified three structural issues (broken Pixel events, CBO budget mismatch, audience cannibalisation)
- Fixed Pixel + CAPI implementation to restore tracking accuracy
- Launched a single controlled test ad set with $4/day budget to validate the rebuild
- Scaled only after the test ad set hit ROAS 5×+ for 5 consecutive days
The result
The validation test delivered 72 purchases at $1.80 cost-per-purchase, ROAS 5.10× on $129.56 spend. The client signed an ongoing scaling contract on the strength of the test alone.
Tech stack
- Meta Ads Manager
- Audit framework
- Conversions API
- Catalogue feed
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