Real-estate agent (NDA)
Realtor — Meta lead generation under real-estate benchmarks
Website-lead campaign on Meta for a real-estate agent: 24 leads in 30 days at $26.34 each, in a market where agent leads routinely trade at $40–80. Frequency held at 3.43 with 13.5K accounts reached.
$26.34 per lead- Year
- 2026
- Duration
- Ongoing
- Industry
- Real estate
- Country
- United States
- Services
- Meta Ads, Lead Generation
The results
-
24
Website leads in 30 days
-
$26.34
Cost per lead
-
13,531
Accounts reached
-
3.43
Average frequency
Project overview
A real-estate agent competing in a market where portals and lead vendors sell agent leads at $40–80 apiece — and where those shared leads go to five agents at once. The goal: an owned pipeline of exclusive website leads at a sustainable cost per lead.
What we did
- One focused website-conversion campaign (“Leads website”) instead of a scatter of boosted posts
- Conversion tracking through Pixel + Conversions API with 7-day click attribution — Meta optimizes on real form submissions, not clicks
- Audience kept broad enough for the algorithm to learn, narrow enough to stay local — 13.5K accounts reached at a healthy 3.43 frequency
- Iterative creative reviews driven by Ads Manager recommendations, keeping delivery active without fatigue spikes
The result — last 30 days
24 exclusive website leads at $26.34 each — leads that belong to one agent only, at roughly half the going rate of shared portal leads. Frequency at 3.43 means the audience isn’t burned out; the campaign keeps running at this rate month over month.
Tech stack
- Meta Ads Manager
- Website conversions
- Pixel + CAPI
- 7-day click attribution
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